Herbert Amburn · Muncie, IN, USA
Herbert Amburn.
Senior engineering practice.
I build the systems businesses run on - full stack products, Salesforce ecosystems, and AI workflow automation, assembled into one long-term engineering practice. Twenty years of production code, architectural decisions, and business-critical delivery, distilled into work that quietly survives from Muncie, IN, USA.
Identity
I am not a generalist and not a specialist. I am the engineer companies bring in when the system has to hold - across code, CRM, cloud, and AI - and when the person doing it needs to have already seen what breaks at scale.
Principles
How the work is done.
Principle · 01
“Good systems are not built by adding complexity. They are built by removing everything that cannot survive production.”
Principle · 02
“Experience is not the number of projects finished. It is the number of hard problems solved without losing the system.”
Principle · 03
“Real engineering begins where tutorials end.”
Practice
Four disciplines. One engineering mindset.
Full Stack Engineering
Product systems built end-to-end - typed APIs, event-driven services, resilient front-ends, observable in production from day one.
Salesforce & CRM Architecture
Nine years inside enterprise Salesforce: Apex, LWC, Flow, Platform Events, integration fabrics - designed to survive audit and org growth.
AI Workflow Automation
RAG systems, agentic pipelines, and governed LLM tool-use. AI that fits inside real business processes, not around them.
Cloud & Reliability
AWS, Azure, and cloud-native services - deployed with CI/CD, rollback, observability, and zero-drama release cycles.
Selected Work
Two flagship engagements.
Not a portfolio dump. Two case studies chosen for what they prove about senior-level delivery.
Retail-tools platform for a high-growth fintech
Multi-tenant internal ops platform replacing a sprawl of spreadsheets and one-off admin panels. Typed API, role-scoped data access, audit trail across every mutation.
Ops team went from 40 tools to 1. Onboarding new admins dropped from weeks to hours.
AI Employee layer for a service business at scale
Built the operating system for a $10M+ service business: one clean CRM, governed AI workers running intake, scheduling, and follow-up. Owner-out-of-the-loop by design.
50-80% of daily operations automated within 90 days. Business became sellable.
Engage
If your system has to hold - let's talk.
Two engagements open for 2026. Written brief preferred. First reply within one business day.